Telefónica O2 chosen as exclusive telecommunications partner for new media project from PPF media
May 26, 2009
Telefónica O2 Czech Republic is playing a key role in this project. As the exclusive partner, it will not only ensure that the central Futuroom training center and regional Newspoint communication cafes will be equipped with communications technologies and fast internet connections, it is also providing special products like O2TV for news and training purposes.
"The comprehensive and interactive form of their prepared project attracted us immediately. It corresponds with the O2 philosophy precisely," stated Ing. Jiří Šuchman, Director for Public Affairs and Regulation, Telefónica O2 Czech Republic, adding, "With a wide-ranging portfolio of communications technology services, we have the opportunity to implement every level of the project effectively."
The technology that O2 is providing is part of the International Center for Multimedia (Futuroom), helping ensure a high-quality background for regional editors, and enabling the public to use services practically by means of special cafes. The interactive aspect of the cooperation will consist in, for instance, combining the content of newly emerging regional media outlets with www.o2extra.cz, the inclusion of exclusive subsidies from the training center for the O2TV Video on Demand service, and the use of regional media outlets for public education in the fields of the internet and digital television.
As part of this project, top Telefónica O2 specialists from the fields of marketing, communications, IT, and security are prepared to present the latest technologies and share their know-how with editors and the general public. At specialist conferences, training sessions, and seminars, they will also devote time to problems related to security when using modern communications technologies.
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FUTUROOM is an activity of PPF Media that aims to build hyper-local print and online media outlets that, in the near future, will be introduced to the market in selected regions of the Czech Republic. Under the name Our Address, in the first wave it is starting to distribute several weeklies in North Bohemia and Central Moravia. Print newspapers will be supplemented by a network of websites devoted to individual regions and municipalities. FUTUROOM, which has its headquarters in the offices of PPF Na Pankráci, offers media education and training related to the problems that regional media and modern journalists face, in a specially-built newsroom equipped with the latest technologies.
Contacts
Martin Žabka
Spokesperson
Telefónica O2 Czech Republic, a.s.
public.relations.cz@o2.com
tel: 800 163 342 (800 1 media)
About Telefónica O2 Czech Republic
Telefónica O2 Czech Republic is a major integrated operator in the Czech Republic. It is now operating more than seven million lines, both fixed and mobile, making it one of the world’s leading providers of fully converged services. The organization offers the most comprehensive portfolio of voice and data services in this country. It is paying special attention to the exploitation of the growth potential, particularly in the data and Internet sector. Telefónica O2 Czech Republic operates the largest fixed and mobile network including a 3rd generation network, CDMA (for data), and UMTS, enabling voice, data and video transmission. Telefónica O2 Czech Republic is also a notable provider of ICT services.
About Telefónica Europe
Telefónica Europe is a business division of Telefónica comprising mobile, fixed, and DSL operations in the UK, Ireland, the Isle of Man, Germany, the Czech Republic, and Slovakia. With the exception of Isle of Man, all the operating businesses use 'O2' as their consumer brand. Telefónica Europe also has 50% ownership of the UK and Irish Tesco Mobile and German Tchibo Mobilfunk joint venture businesses. Telefónica Europe is headquartered in Slough, UK, and has 49 million mobile and fixed customers.
About Telefónica
Telefónica is one of the world’s largest telecommunications operators by market capitalisation. Its activities are centred mainly on the fixed and mobile telephony businesses, while its broadband business is the key growth driver underpinning both. It operates in 25 countries and has a global customer base of 260 million. Telefónica’s growth strategy is focused on the markets in which it has a strong foothold: Spain, Europe and Latin America. Telefónica is a 100% private sector company with its shares listed in Madrid and other stock exchanges and more than 1.5 million individual shareholders.
