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Corporate Social Responsibility Report of Telefónica S.A. 2007 is alive.
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Starting of project „Donate blood with O2“

By donating blood, everyone can help save lives. Voluntary donations in the Czech Republic, however, have been subject to a negative trend in recent years. Telefónica O2 Czech Republic has therefore decided to motivate its employees to donate blood of their own free will and to expand their activities in the field of corporate responsibility. The " Donate Blood with O2" project is launching on April 4, 2008. Employees from Prague headquarters, and gradually employees in other regional branches, will be able to participate in the program.

The pilot event took place at O2 headquarters in the BB Center complex in Prague. In special mobile tents, workers from the transfusion department of the Central Military Hospital in Prague collected 31 liters of blood from 67 employees (39 men + 28 woman). In addition to legal benefit entitlements, such as tax reductions and the right to a paid day off work, O2 employees also had the opportunity to learn detailed information about the entire process of blood donation. Furthermore, they were given vitamins to strengthen blood formation, a badge with a drop of blood, and a special O2 massage ball. And just like any standard blood collection process, there were the requisite snacks. Voluntary blood donation is an extremely humanitarian activity and when a person donates their blood without requiring a reward, it is an expression of deep generosity.

We appreciate all of the employees, who give an indication to participate in this humanitarian activity!

• Official Press Release.

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