Kvído or a voice commercial with a lot of benefits pays it
29.4.2008
Trends toward the use of non-standard forms of advertising with plenty of benefits for the customer and the advertiser are increasingly emerging in contemporary marketing. Telefónica O2 is a pioneer in this area. After the successful launch of commercial banners on the mobile portal of O2 Active this company presents a new concept of using commercials in voice services. In this context, a brand new Kvido pays is bringing beneficial services to the customer based on advertising.
"Kvido call - pays for all your calls to the country's mobile and fixed network!
The first of the Kvido family services offers the customer one minute of calling to any mobile or fixed number in the Czech Republic for free. All what you have to do is to dial a special number before the call, 829 829 829 and listen to a short commercial message. Then you select the caller's telephone number to call one minute free of charge. After 45 sec of the call, you will be notified of the nearing end of the sponsored call.
"Kvido call enables our customers a unique thing, to call to anybody and at any time one minute for free. Our customer can fully enjoy the freedom of communications like with nobody else in this market. Thanks to the new concept of using commercials in our services, the costs will be paid in full from the gains of the advertisements and not by the customer, saysJana Vyhlídalová, Director for Information and Advertising Services of Telefónica O2.
Kvido call is currently designed for all mobile and fixed-line customers of Telefónica O2. Primarily, each user can make up ten sponsored calls per week. To increase / double the weekly limits of calls the user must register on the Internet, at www.platitokvido.cz and get out 80 minutes calls per month.
For customers of other operators is available line 800 225 225 with all information about the service.
Kvido call cannot be used for calling from phone booths. Similarly, premium calls or international calls, in both directions, are excluded.
Innovative medium for advertising
The main benefits of this commercial for the advertiser include high efficiency, the opportunity to exactly target the audience and to receive immediate feedback from the customer. Another advantage is the opportunity of immediate feedback; the customer can be re-connected to the advertiser or ask for a commercial SMS to be delivered to his/her mobile.
"This new commercial channel enables the advertiser to achieve much more efficiency of costs. Owing to the right targeting, is has the power of addressing large groups of potential clients at much better rates than with traditional advertising channels, addsJana Vyhlídalová.
Another positive feature of this commercial format is its easy management. The advertisers can use the pre-set interactive interface at "inzerenti.platitokvido.cz" where they can choose all parameters for each campaign. These pages also offer accurate statistics showing the number of callers, target groups and volumes of calls or SMS.
Contact for further information:
MARTIN ŽABKA
Press Spokesman
tel: +420 800 163 342 (800 1 MEDIA)
e-mail: public.relations.cz@o2.com
http://www.cz.o2.com
About Telefónica O2 Czech Republic
Telefónica O2 Czech Republic, a.s., is the first integrated operator in the Czech Republic, formed on 1 July 2006 by the merger of the leading fixed line operator, ČESKÝ TELECOM, a.s., and the strongest mobile operator, Eurotel Praha, spol. s r.o., into a single telecommunications organization. The organization is now operating more than seven million lines, both fixed and mobile, making it one of the world’s leading providers of fully converged services.
Telefónica O2 Czech Republic offers the most comprehensive portfolio of voice and data services in this country. Special attention is paid to the exploitation of the growth potential, particularly in the data and Internet sector. Telefónica O2 Czech Republic operates the largest fixed and mobile network including a 3rd generation network, CDMA (for data) and UMTS, enabling voice, data and video transmission. Telefónica O2 Czech Republic also runs the largest network of WiFi hotspots in the country.
About Telefónica O2 Europe
Telefónica O2 Europe comprises mobile network operators in the UK, Ireland and Slovakia, along with integrated fixed/mobile enterprises in Germany and the Czech Republic - all of which use ‘O2’ as their consumer brand. Telefónica O2 Europe also owns 50% of the Tesco Mobile and Tchibo Mobilfunk joint venture businesses in the UK and Germany respectively, and has 100% ownership of Be, the UK´s leading fixed broadband provider. Additionally, the group includes the Isle of Man fixed/mobile operator, Manx Telecom.
Telefónica O2 Europe, part of the Telefónica group, is headquartered in Slough, UK, and has more than 40 million mobile and fixed customers.
About Telefónica
Telefónica is one of the world’s largest telecommunications operators by market capitalisation. Its activities are centred mainly on the fixed and mobile telephony businesses, while its broadband business is the key growth driver underpinning both.
It operates in 24 countries and its customer base exceeds 228 million globally. Telefónica’s growth strategy is focused on the markets in which it has a strong foothold: Spain, Europe and Latin America.
