Telefónica O2 Czech Republic and BESTSPORT signing contract for the renting of Prague’s arena
The country’s leading operator has today joined a top modern multi-service stand for sports, culture, family show and other events. By the signing of a five-year contract with the owner and the operator of the arena, BESTSPORT, Telefónica O2 has won the privilege to use the official title, the O2 arena, as well as numerous other advantages relating to the support of the arena. The logo and graphics of the titular and general partner, Telefónica O2 Czech Republic, will in the next two months be attached to the external and internal spaces of the O2 arena. The change will affect the arena’s web site and the advertising, marketing and ticketing documents. The contract comes in force on 1 March 2008.
„Our long term sponsorship strategy is focused on the support to music, culture and sport. The signing of a contract on the renting of the multifunction arena is a logical conclusion of our effort. Now, we have achieved a place to merge all our activities under one roof. More, in the future we will be able to offer special benefits and exclusive services to our customers associated with the program inside the arena", says Salvador Anglada, CEO of Telefónica O2 Czech Republic.
The current contract is signed for the period of five years with the possibility of further extention. Telefónica O2 Czech Republic has won one of most modern sports and culture facilities in Europe. By the end of March 2008, the shape of the O2 will have changed. Three neon banners sporting O2 logos on the roof with blue lights illuminating the surface of the building will have been installed. The change will also affect the fencing and selected internal spaces in the arena. Information on employee uniforms, tickets, posters and billboards with coming event announcement will also be there.
„By signing a contract with a new titular and general partner, we pursue our long-term business plan”, says Michal Krejcar, director of BESTSPORT a.s. “We are happy that our partner is Telefónica O2 Czech Republic, a stable and prosperous enterprise, with plenty of sponsoring activities in the sphere of sports and culture. This opens a space for cooperation bringing fruits to both partners and, most importantly, to our visitors.“
