Banner advertising on O2 Active – a new efficient advertising format
11.2.2008
From 1 st February 2008, the O2 Active mobile portal, the only one in the Czech Republic to provide customers with information in their mobile phones entirely free of charge, brings a brand new opportunity for advertisers to advertise in mobile phones. Starting from February, advertisers will be able to address their potential customers through banners placed on the O2 Active mobile portal. In addition to that, till the end of March, all persons interested in this new format of interactive advertising can try it out at one tenth of the standard price only.
The main benefits of advertising in mobile phones include, in the first place, a high click rate, excellent targeting of specific customer groups and, last but not least, an opportunity for customers to respond immediately from their mobile phones. Depending on the focus of the particular sections of the mobile portal - and thus depending on the specification of their visitors, an advertising banner can be placed in a targeted way on the relevant pages only. Moreover, if the advertisement is relevant to the content of an entire section of the mobile portal, it is not perceived by customers as a disturbing element. In particular, the advertisers planning to support their sales by short-term advertising campaigns will appreciate the opportunity for customers to respond immediately directly from their mobile phones - i.e. from the pages of advertisers, users can send e-mail, a text message, reply to a brief survey or call an info line. This can be offered by no other medium so far.
"The O2 Active mobile portal contains all of the most popular Internet pages and portals, which makes it a full information channel offering many opportunities also for entrepreneurs to address their potential customers. At present, this way can be used to address more than 500 thousand unique users, and we can expect that this number will grow still further,"says Jan Karas, Marketing Director for Residential Segment of Telefónica O2, and adds: "As against the classic advertising formats, mobile advertising provides advertisers with a much greater degree of interactivity and virtually immediate feedback."
The success rate of the particular campaigns can be verified easily based on statistics regarding the number of displays, feedback rate or quantity of messages sent or calls made by customers in response to any particular offer.
The O2 Active mobile portal is aimed at providing information and entertainment, enabling customers to access plentiful information directly in their mobile phones. Just with their mobile phones and the O2 Active mobile portal, users can anywhere, anytime and entirely free of charge read the up-to-date news, find contact details of companies and authorities, find out about the current traffic situation or weather forecast, check the programme of the nearest cinema, find the timetables of trains, buses and of the public transport and plenty of other useful information.
Contact for further information:
MARTIN ŽABKA
Press Spokesman
tel: +420 800 163 342 (800 1 MEDIA)
e-mail: public.relations.cz@o2.com
http://www.cz.o2.com
About Telefónica O2 Czech Republic
Telefónica O2 Czech Republic, a.s., is the first integrated operator in the Czech Republic formed on 1 July 2006 by the merger of the leading fixed line operator, ČESKÝ TELECOM, a.s., and the strongest mobile operator, Eurotel Praha, spol. s r.o., into a single telecommunications organization. The organization is now operating more than seven million lines, both fixed and mobile, making it one of the world’s leading providers of fully converged services.
Telefónica O2 Czech Republic offers the most comprehensive portfolio of voice and data services in this country. A special attention is paid to the exploitation of the growth potential, in particular the data and Internet business. Telefónica O2 Czech Republic operates the largest fixed and mobile network including a 3rd generation network, CDMA (for data) and UMTS, enabling the transport of voice, data and video. Furthermore, Telefónica O2 Czech Republic offers the largest network of WiFi hotspots in the country.
About Telefónica O2 Europe
Telefónica O2 Europe comprises mobile network operators in the UK, Ireland and Slovakia, along with integrated fixed/mobile businesses in Germany and the Czech Republic - all of which use ‘O2’ as their consumer brand. Telefónica O2 Europe also owns 50% of the Tesco Mobile and Tchibo Mobilfunk joint venture businesses in the UK and Germany respectively as well as having 100% ownership of Be, a leading UK fixed broadband provider. In addition, the group includes the Isle of Man fixed/mobile operator, Manx Telecom.
Telefónica O2 Europe, part of the Telefónica group, is headquartered in Slough, UK, and has more than 40 million mobile and fixed customers.
About Telefónica
Telefónica is one of the largest telecommunications companies in the world in terms of market capitalisation. Its activities are centred mainly on fixed and mobile telephony, with broadband as the key tool for the development of both.
The company has a significant presence in 23 countries and a customer base of 218 million worldwide.
Telefónica is a 100% listed company, with in excess of 1.5 million direct shareholders. Its share capital currently comprises 4,921,130,397 ordinary shares traded on the Spanish Stock Market (Madrid, Barcelona, Bilbao and Valencia) and on those in London, Paris, Frankfurt, Tokyo, New York, Lima, Buenos Aires and São Paulo.
