The first winner on substitutes’ bench of an ice hockey extra-league club
18.1.2008
A special contest to win a seat on substitutes' bench of a club of the O2 ice hockey extra-league knows its first winner. The contest was organised for all hockey fans by Telefónica O2, the general partner of the ice-hockey extra-league in collaboration with individual teams. The first winner to enjoy the privilege of sitting on the substitutes' bench of HC Sparta Praha is Jiří Inneman from Prague 5. His estimate of the audience gathered at a home match of his team in the 38 th round of the extra-league was the most precise of all. The distribution of further prizes will follow step by step in all extra-league clubs.
"We are pleased that thanks to the clubs, the agencies BPA and APK, 14 winners can enjoy the live atmosphere of a hockey match right on the scene. The first person to experience this unique opportunity is a fan of HC Sparta Praha. He will be joined by further winners from other extra-league clubs, saysTomáš Dufek, Manager for Sponsoring and Interactive Partnership of Telefónica O2 Czech Republic adding that "We believe that owing to our excellent cooperation with the extra-league clubs, similar activities (not only standard services) will enable our fans to live the electrifying moments of an ice-hockey match."< /span>
Thousands of ice-hockey supporters took part in the contest for the O2 extra-league bench. The fans of HC Mountfield České Budějovice appeared to have been most enthusiastic. The match HC Sparta Praha vs. HC Vítkovice Steel in the 19 th round drew the largest audience.
The contest was open from 1 November 2007 till 6 January 2008. The first prize, the privilege to take a seat on the substitutes' bench of an ice-hockey club, had been reserved for one fan per club, whose estimate of the home audience of his team match was the most precise. Another 1,400 contestants won other prizes e.g. ice-hockey Internet streaming and a free MMS hockey info-service for the season 2007/2008.
Next prizes will be distributed at all ice-hockey arenas in January as shown in the table:
| HC MOUNTFIELD | 27 Jan. |
| Bílí Tygři Liberec | 20 Jan. |
| HC GEUS OKNA Kladno | 31 Jan. |
| HC Litvínov | 22 Jan. |
| HC Moeller Pardubice | 24 Jan. |
| HC Slavia Praha | 25 Jan. |
| HC Sparta Praha | 17 Jan. |
| HC Vítkovice Steel | 25 Jan. |
| HC Znojemští Orli | 27 Jan. |
Complete updated information about the O2 extra-league is available at Telefónica O2's web and wap portal,www.o2hokej.cz. All ice-hockey fans can see online reports, current news, interviews with players and tables with statistics. In addition, they can download into their mobile phones the background, video MMS or ice hockey tunes from O2 extra-leagues. The last innovation for our hockey fans is the live coverage of all matches over Internet, mobile or O2TV with superb sound and images in digital quality.
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Contact for further information:
MARTIN ŽABKA
Press Spokesman
tel: +420 800 163 342 (800 1 MEDIA)
e-mail: public.relations.cz@o2.com
http://www.cz.o2.com
About Telefónica O2 Czech Republic
Telefónica O2 Czech Republic, a.s., is the first integrated operator in the Czech Republic formed on 1 July 2006 by the merger of the leading fixed line operator, ČESKÝ TELECOM, a.s., and the strongest mobile operator, Eurotel Praha, spol. s r.o., into a single telecommunications organization. The organization is now operating more than seven million lines, both fixed and mobile, making it one of the world’s leading providers of fully converged services.
Telefónica O2 Czech Republic offers the most comprehensive portfolio of voice and data services in this country. A special attention is paid to the exploitation of the growth potential, in particular the data and Internet business. Telefónica O2 Czech Republic operates the largest fixed and mobile network including a 3rd generation network, CDMA (for data) and UMTS, enabling the transport of voice, data and video. Furthermore, Telefónica O2 Czech Republic offers the largest network of WiFi hotspots in the country.
About Telefónica O2 Europe
Telefónica O2 Europe comprises mobile network operators in the UK, Ireland and Slovakia, along with integrated fixed/mobile businesses in Germany and the Czech Republic - all of which use ‘O2’ as their consumer brand. Telefónica O2 Europe also owns 50% of the Tesco Mobile and Tchibo Mobilfunk joint venture businesses in the UK and Germany respectively as well as having 100% ownership of Be, a leading UK fixed broadband provider. In addition, the group includes the Isle of Man fixed/mobile operator, Manx Telecom.
Telefónica O2 Europe, part of the Telefónica group, is headquartered in Slough, UK, and has more than 40 million mobile and fixed customers.
About Telefónica
Telefónica is one of the largest telecommunications companies in the world in terms of market capitalisation. Its activities are centred mainly on fixed and mobile telephony, with broadband as the key tool for the development of both.
The company has a significant presence in 23 countries and a customer base of 218 million worldwide.
Telefónica is a 100% listed company, with in excess of 1.5 million direct shareholders. Its share capital currently comprises 4,921,130,397 ordinary shares traded on the Spanish Stock Market (Madrid, Barcelona, Bilbao and Valencia) and on those in London, Paris, Frankfurt, Tokyo, New York, Lima, Buenos Aires and São Paulo.
