O2 supports new music talents
17.1.2008
As part of its sponsoring strategy, Telefónica O2 Czech Republic decided to support new music talents, and therefore recently went into cooperation with RGM music publisher that represents new bands - AIRFARE and Toxique and a very promising singer L.B.P.
On this occasion, Telefónica O2 prepared for its customers a special offer providing exclusive content services aimed at these artists. From 20 January 2008 you will be able to download real ring tones and wall-papers of all three performers from O2 Active portal.
"We have been regularly supporting various kinds of music projects. Now we have decided to focus on new young talents and support them in the beginning of their music careers. Our customers will benefit from that too, because we will regularly offer to them exclusive mobile content services and thus enrich their mobile services",saysTomáš Dufek, Manager for Sponsoring and Interactive Partnerships of Telefónica O2 Czech Republic.
Their popularity is rising, which is unambiguously demonstrated by nomination of both AIRFARE and Toxique to the Best New Artist award in the Óčko 2007 Music Awards contest. Moreover, L.B.P. and Toxique take part in the international Eurovision Song Contest where they will try to attract TV viewers, who can send them with their votes to the world final in Serbian Beograd.
L.B.P.
This singer with a charming soul voice mixes various genres from R&B, rock, soul to electronic music and even makes excursions to the world of classic music. The Story of Life single from the singer's first album of the same name has been used as the main melody of an American independent film Breathful. Her second album composed entirely by herself will be released at the turn of February and March 2008.
AIRFARE
The sound of this band is very specific and original. Live rock'n'> roll shows are mixed of a sharp guitar sound, catchy melodies, very specific and lax way of singing of Thomase J. Lichtaga with a vocal support by other members of the band. The band's performance is influenced by many famous musicians such as Iggy Pop, Lou Reed or The Strokes.
TOXIQUE
Songs performed by Toxique cross over all music genres. Their music mingles between retropop, souljazz and grooverock. The band's work is inspired especially by Stevie Wonder, Amy Winehouse, Gwen Stefani, John Mayer or bands as Moloko or Morcheeba.
Contact for further information:
MARTIN ŽABKA
Press Spokesman
tel: +420 800 163 342 (800 1 MEDIA)
e-mail: public.relations.cz@o2.com
http://www.cz.o2.com
About Telefónica O2 Czech Republic
Telefónica O2 Czech Republic, a.s., is the first integrated operator in the Czech Republic formed on 1 July 2006 by the merger of the leading fixed line operator, ČESKÝ TELECOM, a.s., and the strongest mobile operator, Eurotel Praha, spol. s r.o., into a single telecommunications organization. The organization is now operating more than seven million lines, both fixed and mobile, making it one of the world’s leading providers of fully converged services.
Telefónica O2 Czech Republic offers the most comprehensive portfolio of voice and data services in this country. A special attention is paid to the exploitation of the growth potential, in particular the data and Internet business. Telefónica O2 Czech Republic operates the largest fixed and mobile network including a 3rd generation network, CDMA (for data) and UMTS, enabling the transport of voice, data and video. Furthermore, Telefónica O2 Czech Republic offers the largest network of WiFi hotspots in the country.
About Telefónica O2 Europe
Telefónica O2 Europe comprises mobile network operators in the UK, Ireland and Slovakia, along with integrated fixed/mobile businesses in Germany and the Czech Republic - all of which use ‘O2’ as their consumer brand. Telefónica O2 Europe also owns 50% of the Tesco Mobile and Tchibo Mobilfunk joint venture businesses in the UK and Germany respectively as well as having 100% ownership of Be, a leading UK fixed broadband provider. In addition, the group includes the Isle of Man fixed/mobile operator, Manx Telecom.
Telefónica O2 Europe, part of the Telefónica group, is headquartered in Slough, UK, and has more than 40 million mobile and fixed customers.
About Telefónica
Telefónica is one of the largest telecommunications companies in the world in terms of market capitalisation. Its activities are centred mainly on fixed and mobile telephony, with broadband as the key tool for the development of both.
The company has a significant presence in 23 countries and a customer base of 218 million worldwide.
Telefónica is a 100% listed company, with in excess of 1.5 million direct shareholders. Its share capital currently comprises 4,921,130,397 ordinary shares traded on the Spanish Stock Market (Madrid, Barcelona, Bilbao and Valencia) and on those in London, Paris, Frankfurt, Tokyo, New York, Lima, Buenos Aires and São Paulo.
