"PREPARE YOURSELF FOR A PROPER RUSH": A NEW AD CAMPAIGN FEATURING JAN KRAUS
Feb 8, 2006
Jan Kraus will once again play the lead role in ČESKÝ TELECOM’s new ad campaign. The advertising spots, which the public can see in media outlets as of today, inform customers that the speed of O2 Internet Expres services has been increased by as much as four times, while the original prices have been preserved. The ads also provide information about the opportunity to get one thousand free calling minutes and have a fixed line installed for CZK 1.It took four days to shoot the advertisements and 600 extras participated. In an effort to produce a springtime atmosphere, the extras had to pursue Jan Kraus in -14 degree Celsius weather dressed only in light clothing. In order to ensure that everyone made it through the shoot without damaging their health, not only were hectolitres of hot tea and soup provided, but thermal underwear was bought for the most scantily-clad actors.
Both campaigns were the work of a creative team from Young and Rubican Praha, under the direction of Miroslav Pomical. The advertising spots were directed by Tomáš Mašína. The O2 Internet Expres spot follows a teaser featuring a fleeing Jan Kraus that has been on television since February 1.
The campaign will appear on television, radio, in print media outlets and on the Internet. The O2 Internet Expres advertising spot can first be seen today, February 6, at 19:58 on Czech Television 1. Televize Nova will air it at 20:58 and it will appear on Prima at 23:20. The spot promoting the fixed line offer will be aired today on Prima at 17:15.
ČESKÝ TELECOM is offering new customers an Internet connection that is four times faster than before for the original price as well as a special deal: service activation for CZK 1, one month of service usage for CZK 1 and a modem for a special price. For existing customers, the connection speed will be increased automatically.
Everyone who orders a fixed line in February or March 2006 will receive one thousand free calling minutes. Furthermore, installation during this period will only cost a symbolic price of one koruna. ČESKÝ TELECOM will also provide new telephone line subscribers with several added value services free of charge.
Martin Zabka
Spokesperson
ČESKÝ TELECOM, a. s., member of the Telefónica Group is the leading telecommunications company in the Czech Republic. Through its subsidiary company Eurotel Praha, spol. s r.o., it also has a significant presence in the Czech mobile services market. Further information about the firm and the services it offers is available at www.telecom.cz, which was rated as BestWeb 2003 in the WebTop100 survey.
Signum Temporis has consistently awarded
ČESKÝ TELECOM ranks among the most prominent firms on the Czech capital market in terms of capitalization and trading volumes. Its shares are also traded on the London Stock Exchange in the form of GDRs. ČESKÝ TELECOM\'s credit rating is the highest a Czech corporation can receive from top international rating agencies.
Telefónica
Telefónica is one of the largest telecommunications operator in the world in terms of market capitalisation. Its activities are centered mainly on the fixed and mobile telephony businesses with broadband as the key tool for the development of both of these. Telefónica has a significant presence in 17 countries and a customer base that amounts to more than 145 million accesses. Telefonica has a strong presence in Latin America, where the company concentrates part of its growth strategy.
Telefónica is a 100% listed company, with more than 1.5 million direct shareholders. Its share capital currently comprises 4,921,130,397 ordinary shares traded on the Spanish Stock Market (Madrid, Barcelona, Bilbao and Valencia) and on those in London, Paris, Frankfurt, Tokyo, New York, Lima, Buenos Aires and São Paulo.
