O2 offers mobile advertising products at a new website
Oct 23, 2009
Telefónica O2 introduces its portfolio of O2 Media mobile advertising products at its new website, www.petmilionu.cz. The comprehensive offer consists of several advertising formats - banners on pages of the O2 mobile portal, mass distribution of SMS and MMS messages, and a non-traditional format in the form of Platí to Kvído(Kvído Pays). Advertisers have the opportunity to reach over five million O2 customers.
"Thanks to the new website we are now able to offer advertisers all information about available forms of mobile advertising with O2, including interactive examples of specific cases, in one place," says Tereza Hubičková, Manager for the Sale of Mobile Advertisements, Telefónica O2, adding, "Using the media spaces that mobile marketing offers, it is possible to address customers nearly everywhere at any time. Advertisers can aim their advertising distribution very accurately and measure the effectiveness of their entire campaign. Imaginative and focused distribution is then not perceived as an annoyance, but rather the information precisely reaches those who are interested in it."
Banners on the pages of the O2 mobile portal
The O2 mobile portal is accessible to all customers for free. Over 500,000 people visit it per month; these people view more than 7,000,000 pages. Mobile internet banners can redirect customers to advertisers' pages, offer fun content downloads, order forms, and SMS delivery with more information, and even connect customers directly to salespeople. The average success rate of these banner campaigns is 5 %, which is 10x more than with classic internet campaigns.
Mass SMS and MMS
The mass distribution of SMS and MMS messages combines the functionality of the internet in the form of a mobile presentation and classic direct mail parcels. The benefit of this advertising product is not only the price for reach, but also the wide variety of ways of targeting, distribution in specific time windows, and the opportunity to distribute multimedia content.
Platí to Kvído (Kvído Pays)
This non-traditional form of advertising offers all O2 customers free calls to O2 mobile and fixed-line numbers. They simply dial 829 829 829 and listen to a short spot from the advertiser. The main benefit to the advertiser is primarily high effectiveness, due to the opportunity for precise targeting and immediate customer interaction. Another benefit is the possibility of immediate callback - customers can connect easily with the advertiser or have the advertiser send them an SMS advertisement. More than one hundred and fifty thousand people make over two million calls every month using the Platí to Kvído service.
Contacts
Martin Žabka
Spokesperson
Telefónica O2 Czech Republic, a.s.
public.relations.cz@o2.com
tel: 800 163 342 (800 1 media)
About Telefónica O2 Czech Republic
Telefónica O2 Czech Republic is a major integrated operator in the Czech Republic. It is now operating more than seven million lines, both fixed and mobile, making it one of the world’s leading providers of fully converged services. The organization offers the most comprehensive portfolio of voice and data services in this country. It is paying special attention to the exploitation of the growth potential, particularly in the data and Internet sector. Telefónica O2 Czech Republic operates the largest fixed and mobile network including a 3rd generation network, CDMA (for data), and UMTS, enabling voice, data and video transmission. Telefónica O2 Czech Republic is also a notable provider of ICT services.
About Telefónica Europe
Telefónica Europe is a business division of Telefónica comprising mobile, fixed, and DSL operations in the UK, Ireland, the Isle of Man, Germany, the Czech Republic, and Slovakia. With the exception of Isle of Man, all the operating businesses use 'O2' as their consumer brand. Telefónica Europe also has 50% ownership of the UK and Irish Tesco Mobile and German Tchibo Mobilfunk joint venture businesses. Telefónica Europe is headquartered in Slough, UK, and has 49 million mobile and fixed customers.
About Telefónica
Telefónica is one of the world’s largest telecommunications operators by market capitalisation. Its activities are centred mainly on the fixed and mobile telephony businesses, while its broadband business is the key growth driver underpinning both. It operates in 25 countries and has a global customer base of 260 million. Telefónica’s growth strategy is focused on the markets in which it has a strong foothold: Spain, Europe and Latin America. Telefónica is a 100% private sector company with its shares listed in Madrid and other stock exchanges and more than 1.5 million individual shareholders.
