O2 Rewards All Customers for Every Top-Up
Sep 29, 2009
Service packages for free, fabulous gifts or holidays worth CZK 100 thousand. All prepaid customers using O2 services are now rewarded every time they top up at least CZK 200. The program starts on 3 rd October 2009 at 2 p.m.
"The "Dobij a vyhraj" competition that ended in July, has been received with much enthusiasm by our prepaid customers. In total more than 600 000 customers participated. We want to continuously reward our prepaid customers for being loyalto O2, and we now launch this attractive program Odmena za Dobiti (Rewards for Top Up). O2 will reward absolutely everyprepaid customer,every timethey top up their credit. All a customer has to do is top up, go to www.odmenazadobiti.cz, enter the given code and get a 'guaranteed' reward. The more often customers top up their credit, the more rewards they will get" says Adrian Garrett, Marketing Director for Prepaid services, Telefónica O2.
Competition rules
All prepaid customers who top up their credit with at least CZK 200 will be automatically entitled to a reward. Top up's more than 400 CZK get more valuable rewards. After each top-up customers will receive an SMS containing a code to be entered at a special website www.odmenazadobiti.cz. Once they enter their code and pick a duck they will immediately find out about their reward. On the same website there will be 100 winning times published every day and for each of the times there will be a specific physical reward. The customer who tops up his or her credit at the winning time, or in a moment after that is closest to it, will be rewarded the described prize. Every day one hundred customers will have chance to get one of the physical rewards - a flat screen TV, laptop, mobile telephone, digital camera, DVD player, various goods vouchers and much more. All customers who do no get physical rewards will automatically get other free rewards containing local calls, international call, SMS, MMS or mobile Internet.
Main Reward
All customers who have topped up their credit and participated in this program in a given month may compete for their dream holiday worth CZK 100 000. Every time they enter the code they may also answer a competition question. Customers who top up CZK 400 and more will be given one more chance to enter a correct answer. There will always be one main prize per month. To be able to participate in the competition, customers must register.
Advertising campaign
Rubber ducks are the main mascot of the advertising campaign. The ducks will appear not only in our ATL and BTL campaign, but people will also meet the ducks "live" in 15 Czech cities. Everyone who finds or gets this duck will find a rewarding code on it, which he can use with any prepaid O2karta.
Contacts
Martin Žabka
Spokesperson
Telefónica O2 Czech Republic, a.s.
public.relations.cz@o2.com
tel: 800 163 342 (800 1 media)
About Telefónica O2 Czech Republic
Telefónica O2 Czech Republic is a major integrated operator in the Czech Republic. It is now operating more than seven million lines, both fixed and mobile, making it one of the world’s leading providers of fully converged services. The organization offers the most comprehensive portfolio of voice and data services in this country. It is paying special attention to the exploitation of the growth potential, particularly in the data and Internet sector. Telefónica O2 Czech Republic operates the largest fixed and mobile network including a 3rd generation network, CDMA (for data), and UMTS, enabling voice, data and video transmission. Telefónica O2 Czech Republic is also a notable provider of ICT services.
About Telefónica Europe
Telefónica Europe is a business division of Telefónica comprising mobile, fixed, and DSL operations in the UK, Ireland, the Isle of Man, Germany, the Czech Republic, and Slovakia. With the exception of Isle of Man, all the operating businesses use 'O2' as their consumer brand. Telefónica Europe also has 50% ownership of the UK and Irish Tesco Mobile and German Tchibo Mobilfunk joint venture businesses. Telefónica Europe is headquartered in Slough, UK, and has 49 million mobile and fixed customers.
About Telefónica
Telefónica is one of the world’s largest telecommunications operators by market capitalisation. Its activities are centred mainly on the fixed and mobile telephony businesses, while its broadband business is the key growth driver underpinning both. It operates in 25 countries and has a global customer base of 260 million. Telefónica’s growth strategy is focused on the markets in which it has a strong foothold: Spain, Europe and Latin America. Telefónica is a 100% private sector company with its shares listed in Madrid and other stock exchanges and more than 1.5 million individual shareholders.
