O2 broadcasting live ELH matches via internet and on mobile phones

Sep 9, 2009

O2 extraliga hockey is entering its seventeenth season and with this come several new treats for hockey fans. This year O2 has prepared three ways to watch matches from a total of ten extraliga stadiums. For those who can't make it to a stadium to see a match, they can watch it on the internet, on their mobile phones, or in digital quality on O2 TV. The third option also offers the O2 ELH Archive service, where previously broadcast ELH matches are stored for several weeks.

Ways to watch O2 extraliga ice hockey:

O2 TV

All customers who activate the basic O2 TV Sport channel package, or the additional Sport Plus channel package, also get free access to extraliga broadcasts automatically. Ten separate channels offer all games that selected extraliga clubs are playing on home ice throughout the entire season - regular, play-offs, play out, and barrage. Customers who have already paid for the basic O2 TV Sport channel package, or the additional Sport Plus channel package, in the past will have it activated again automatically for free right from the first round, which begins on September 9, 2009.

O2 TV is broadcasting matches from individual stadiums on the following channels:

Mobile phone

This year hockey fans from the ranks of O2 customers have the opportunity to watch matches online through their mobiles. At the O2 mobil mobile portal, all they have to do is click on " Hokej TV" (Hockey TV) in the "Video" section. The O2 mobil mobile portal once again offers the latest results and information about individual matches under "O2 Hokej" (O2 Hockey) in the "Zprávy a sport" (News and sports) section. Of course there will be extensive news reports, results, and exciting contests in the pages of O2hokej.cz. Customers can also receive all results, match statistics, and the latest O2 extraliga standings in one MMS directly on their mobiles. Customers can also use the ELH Souhrn kola (ELH Round Summary) MMS service, which provides a summary of matches, including shots on goal, substitutes, lines, and the latest standings after the round is finished. To activate the service, the customer simply needs to send an SMS with the keyword A ELH to the phone number 999 888. The service can also be deactivated at any time by sending an SMS with the keyword D ELH to the same number. Activation and deactivation SMS messages are free, the price of one received MMS is CZK 6.90 with VAT.

Internet

The www.hokej.cz portal, in cooperation with O2, offers everyone the opportunity to watch live broadcasts at www.tv.hokej.cz absolutely free of charge. In comparison with other portals, which only offer text-based online broadcasts, this is a very attractive offer not only to hockey fans.

At stadiums

This season Czech hockey fans can get, or win, fabulous prizes right at the stadiums. Right at the beginning of this O2 extraliga season a gift in the form of a hockey DVD featuring highlights of the 2008/2009 extraliga season has been prepared for fans who come to support their teams at their first home matches. O2 hostesses will give out the DVD at the stadiums on September 9 and 11.

Just like last year, the "Spot on the Bench" contest will be held, giving fans the opportunity to watch one match while sitting on the bench with their favorite team, thus getting to know the joy of victory, or the bitterness of defeat, like a real team member.

O2 Extra

Once again O2 customers can get free tickets to ELH matches, in the O2 arena as well as other stadiums. Customers can reserve their tickets at www.O2extra.cz in the Moje Extra (My Extra) section. In addition, a hockey-related contest for fabulous prizes will also be held for the duration of the entire season.

Contacts
Martin Žabka
Spokesperson
Telefónica O2 Czech Republic, a.s.
public.relations.cz@o2.com
tel: 800 163 342 (800 1 media)

About Telefónica O2 Czech Republic

Telefónica O2 Czech Republic is a major integrated operator in the Czech Republic. It is now operating more than seven million lines, both fixed and mobile, making it one of the world’s leading providers of fully converged services. The organization offers the most comprehensive portfolio of voice and data services in this country. It is paying special attention to the exploitation of the growth potential, particularly in the data and Internet sector. Telefónica O2 Czech Republic operates the largest fixed and mobile network including a 3rd generation network, CDMA (for data), and UMTS, enabling voice, data and video transmission. Telefónica O2 Czech Republic is also a notable provider of ICT services.

About Telefónica Europe

Telefónica Europe is a business division of Telefónica comprising mobile, fixed, and DSL operations in the UK, Ireland, the Isle of Man, Germany, the Czech Republic, and Slovakia. With the exception of Isle of Man, all the operating businesses use 'O2' as their consumer brand. Telefónica Europe also has 50% ownership of the UK and Irish Tesco Mobile and German Tchibo Mobilfunk joint venture businesses. Telefónica Europe is headquartered in Slough, UK, and has 49 million mobile and fixed customers.

About Telefónica

Telefónica is one of the world’s largest telecommunications operators by market capitalisation. Its activities are centred mainly on the fixed and mobile telephony businesses, while its broadband business is the key growth driver underpinning both. It operates in 25 countries and has a global customer base of 260 million. Telefónica’s growth strategy is focused on the markets in which it has a strong foothold: Spain, Europe and Latin America. Telefónica is a 100% private sector company with its shares listed in Madrid and other stock exchanges and more than 1.5 million individual shareholders.