O2 strengthens its position in the business customer segment
Aug 11, 2009
Telefónica O2 Czech Republic strengthened its position in the business customers segment in the first half of 2009. The operator has expanded its client base with several renowned firms and, at the same time, prolonged agreements with thousands of other companies to which it has been providing services. Significant new commissions include service orders for Ahold, DHL Express, Greiner packaging Slušovice, and the legal offices of Kinstellar.
"Through O2 Costumer board´s regular meetings with business clients and feedback from our customers we know that during an economic crisis optimization of telecommunications services is very important to them. Our portfolio of services is adapted according to the needs of individual firms, meeting their demands to the fullest extent through unique combinations of added value services, a reliable high-quality network, and the professional care of our employees," says František Schneider, Vice-President for Corporate and SME Customers, Telefónica O2.
For a long time Telefónica O2 has succeeded not only in acquiring new customers but also in increasing the extent of its cooperation with its existing customers. In addition to providing voice and data services, it is providing a constantly growing volume of ICT solutions, which Telefónica O2 offers as part of its Managed Services platform. One example of this is its aforementioned cooperation with DHL, for which the operator is running the operations of the DHL call center.
The small and medium-sized (SME) company segment is also very important to the operator. In this segment Telefónica O2 is in a position that is continuously growing stronger. During the period of January to May 2009 it gained, on average, 778 new clients per month in the SME segment. These customers operate in various fields, including finance and publishing. Telefónica O2 is, for instance, providing services to ALKONA and EXPO DATA.
Telefónica O2 prepares O2 Costumer board for existing customers on a regular basis. The purpose of these meetings is to acquire feedback from customers and improve customer experience. Participation in these discussions gives customers the opportunity to speak directly with O2 management, engage in dialogue, influence future company strategies, and get inspiration for effective usage of ICT technologies for their businesses.
According to the T-Audit joint survey of telecommunications operators from February 2009 (regularly conducted by TNS AISA, the largest research agency in the Czech Republic), 87 percent of all small, medium-sized, and large companies were using O2 services in February 2009. In February of this year O2 had a 59.2 percent share of the total proceeds from these segments.
Contacts
Martin Žabka
Spokesperson
Telefónica O2 Czech Republic, a.s.
public.relations.cz@o2.com
tel: 800 163 342 (800 1 media)
About Telefónica O2 Czech Republic
Telefónica O2 Czech Republic is a major integrated operator in the Czech Republic. It is now operating more than seven million lines, both fixed and mobile, making it one of the world’s leading providers of fully converged services. The organization offers the most comprehensive portfolio of voice and data services in this country. It is paying special attention to the exploitation of the growth potential, particularly in the data and Internet sector. Telefónica O2 Czech Republic operates the largest fixed and mobile network including a 3rd generation network, CDMA (for data), and UMTS, enabling voice, data and video transmission. Telefónica O2 Czech Republic is also a notable provider of ICT services.
About Telefónica Europe
Telefónica Europe is a business division of Telefónica comprising mobile, fixed, and DSL operations in the UK, Ireland, the Isle of Man, Germany, the Czech Republic, and Slovakia. With the exception of Isle of Man, all the operating businesses use 'O2' as their consumer brand. Telefónica Europe also has 50% ownership of the UK and Irish Tesco Mobile and German Tchibo Mobilfunk joint venture businesses. Telefónica Europe is headquartered in Slough, UK, and has 49 million mobile and fixed customers.
About Telefónica
Telefónica is one of the world’s largest telecommunications operators by market capitalisation. Its activities are centred mainly on the fixed and mobile telephony businesses, while its broadband business is the key growth driver underpinning both. It operates in 25 countries and has a global customer base of 260 million. Telefónica’s growth strategy is focused on the markets in which it has a strong foothold: Spain, Europe and Latin America. Telefónica is a 100% private sector company with its shares listed in Madrid and other stock exchanges and more than 1.5 million individual shareholders.
