O₂ ZERO celebrates extraordinary success among customers

Aug 12, 2009

The new O2 ZERO mobile tariff that Telefónica O2 introduced to the market in June 2009 has been enjoyingtremendous interests from customers. As statistics confirm, around 10,000 people are using the service just one month later. The O2 ZERO tariff does not limit customers with time-based commitments or monthly fees. Thanks in part to this benefit the tariff is successfully addressing a group of customers who never considered ordering a postpaid tariff until now.

"Customer interest has surpassed our expectations. O2 ZERO is not only the ideal tariff for those who don't make many calls, but also for those who want to stay reachable. It is also an advantageous alternative for prepaid customers who were concerned about commitments and monthly fees," states Jan Karas, Director for Segment Marketing, Telefónica O2, adding, "At the same time, O2 ZERO can be a solution for security devices, eliminating the concern of credit recharging or storage, which many owners of these devices truly appreciate."

The O2 ZERO tariff is simple and comprehensible. The customer is not required to sign a time-based commitment and does not pay any monthly fees. Prices have been set in such a way that customers pay the same for calling rate and price per SMS and MMS messages to all networks, at any time of the day. Therefore, the customer does not need to think about when and who they are calling, or to whom they are sending and SMS or MMS, the price remains the same. One minute of calling a number in any network is CZK 5.90 with VAT, and SMS to any network is CZK 1.90 with VAT. Each MMS costs CZK 5.90 with VAT.

Contacts
Martin Žabka
Spokesperson
Telefónica O2 Czech Republic, a.s.
public.relations.cz@o2.com
tel: 800 163 342 (800 1 media)

About Telefónica O2 Czech Republic

Telefónica O2 Czech Republic is a major integrated operator in the Czech Republic. It is now operating more than seven million lines, both fixed and mobile, making it one of the world’s leading providers of fully converged services. The organization offers the most comprehensive portfolio of voice and data services in this country. It is paying special attention to the exploitation of the growth potential, particularly in the data and Internet sector. Telefónica O2 Czech Republic operates the largest fixed and mobile network including a 3rd generation network, CDMA (for data), and UMTS, enabling voice, data and video transmission. Telefónica O2 Czech Republic is also a notable provider of ICT services.

About Telefónica Europe

Telefónica Europe is a business division of Telefónica comprising mobile, fixed, and DSL operations in the UK, Ireland, the Isle of Man, Germany, the Czech Republic, and Slovakia. With the exception of Isle of Man, all the operating businesses use 'O2' as their consumer brand. Telefónica Europe also has 50% ownership of the UK and Irish Tesco Mobile and German Tchibo Mobilfunk joint venture businesses. Telefónica Europe is headquartered in Slough, UK, and has 49 million mobile and fixed customers.

About Telefónica

Telefónica is one of the world’s largest telecommunications operators by market capitalisation. Its activities are centred mainly on the fixed and mobile telephony businesses, while its broadband business is the key growth driver underpinning both. It operates in 25 countries and has a global customer base of 260 million. Telefónica’s growth strategy is focused on the markets in which it has a strong foothold: Spain, Europe and Latin America. Telefónica is a 100% private sector company with its shares listed in Madrid and other stock exchanges and more than 1.5 million individual shareholders.