O₂ setting up Madonna’s connection with the world

Aug 6, 2009

The Queen of Pop is performing in Prague on August 13, but already from this week ten employees from the Operations and Site Maintenance department of Telefónica O2 are preparing a telecommunications setup at the Natural Amphitheater Chodov.

Telefónica O2 has the task of setting up communications for Madonna and her entire team. Based on their requests, the following will be available at the site of the concert:

- 24 phone lines with direct dial, keypads, and call waiting

- 10 analogue phone lines with tone direct dial for faxing

- 14 DSL lines with speeds of 8Mbps/512kbps, including modems

"We have plenty of experience providing telecommunications services for major events like concerts, festivals, and sporting events. For instance, we provided this service for this year's Davis Cup, and at O₂ Sázavafest in Ostrava," says Petr Slováček, Vice-President of Operations, Telefónica O2 Czech Republic, adding, "But I must add that there's no point in writing or calling us - we are not giving out Madonna's phone number!"

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Madonna's Sticky & Sweet Tour is taking place in 22 cities, including Prague.

Date: August 13, 2009
Place: Natural Amphitheater Chodov, Prague

Madonna is returning to Prague three years after two sold-out concerts in the Sazka Arena. This year, however, the Queen of Pop is performing her megaconcert in the Czech Republic under the open sky. "This is a first for me. I have never prolonged a concert tour. I'm happy to be back on the road, visiting places I've never been before and returning to the places I love," says Madonna.

An incredible 2,350,285 fans in 58 cities attended the Sticky & Sweet Tour shows. Ticket sales broke records throughout the world - for the South American leg of the tour alone 650,000 tickets were sold. The special guest for the Sticky & Sweet 2009 Tour is one of the biggest names in today's club scene, Paul Oakenfold, who has remixed songs by The Rolling Stones, Madonna, U2, and many others. Paul Oakenfold is one of the biggest DJ names in the world and this year he is preparing the release of his new album Pop Killer.

More information and news at Madonna.com and Livenation.cz.

Contacts
Martin Žabka
Spokesperson
Telefónica O2 Czech Republic, a.s.
public.relations.cz@o2.com
tel: 800 163 342 (800 1 media)

About Telefónica O2 Czech Republic

Telefónica O2 Czech Republic is a major integrated operator in the Czech Republic. It is now operating more than seven million lines, both fixed and mobile, making it one of the world’s leading providers of fully converged services. The organization offers the most comprehensive portfolio of voice and data services in this country. It is paying special attention to the exploitation of the growth potential, particularly in the data and Internet sector. Telefónica O2 Czech Republic operates the largest fixed and mobile network including a 3rd generation network, CDMA (for data), and UMTS, enabling voice, data and video transmission. Telefónica O2 Czech Republic is also a notable provider of ICT services.

About Telefónica Europe

Telefónica Europe is a business division of Telefónica comprising mobile, fixed, and DSL operations in the UK, Ireland, the Isle of Man, Germany, the Czech Republic, and Slovakia. With the exception of Isle of Man, all the operating businesses use 'O2' as their consumer brand. Telefónica Europe also has 50% ownership of the UK and Irish Tesco Mobile and German Tchibo Mobilfunk joint venture businesses. Telefónica Europe is headquartered in Slough, UK, and has 49 million mobile and fixed customers.

About Telefónica

Telefónica is one of the world’s largest telecommunications operators by market capitalisation. Its activities are centred mainly on the fixed and mobile telephony businesses, while its broadband business is the key growth driver underpinning both. It operates in 25 countries and has a global customer base of 260 million. Telefónica’s growth strategy is focused on the markets in which it has a strong foothold: Spain, Europe and Latin America. Telefónica is a 100% private sector company with its shares listed in Madrid and other stock exchanges and more than 1.5 million individual shareholders.