Changes to Calling with Kvído
Jul 21, 2009
Telefónica O2 is making changes to the Calling with Kvído service. The opportunity to call mobile and fixed-line numbers in the Czech Republic for one minute absolutely free of charge now applies solely to calls within the O2 network. The change is valid from July 23, 2009. All other service usage conditions remain the same.
"There has been a lot of interest in Calling with Kvído. It is being used by 150,000 customers at present. Unfortunately, due to low interest from advertisers, we are not able to cover the operator fees for calls to other networks," says Jana Vyhlídalová, Director of Advertising and Information Services, Telefónica O2, adding, "In times of economic crises, advertisers generally decrease their expenditures, and this affects investment into voice advertising. At this time, we are noticing a far greater interest in sending batch SMS and MMS messages and in the internet form of mobile advertising."
The Calling with Kvído service is for all mobile and fixed-line Telefónica O2 customers. To use it, they simply dial 829 829 829 and listen to a short advertisement before making their call. Then they simply dial the number of the party they wish to call for free for one minute. After 45 seconds, a warning tone is played to indicate that the duration of the sponsored call is almost over.
All users with prepaid cards may make five sponsored calls in the O2 network per week; tariff customers can make up to ten sponsored calls per week. In addition, all customers registered at the www.platitokvido.cz website can get up to twenty sponsored calls per week. Customers with other operators can call 800 225 225 to learn about their opportunities to use the service.
The Calling with Kvído service cannot be used for calls from payphones. It also cannot be used for calls to premium rate numbers, international calls, and calls from abroad to the Czech Republic.
Contacts
Martin Žabka
Spokesperson
Telefónica O2 Czech Republic, a.s.
public.relations.cz@o2.com
tel: 800 163 342 (800 1 media)
About Telefónica O2 Czech Republic
Telefónica O2 Czech Republic is a major integrated operator in the Czech Republic. It is now operating more than seven million lines, both fixed and mobile, making it one of the world’s leading providers of fully converged services. The organization offers the most comprehensive portfolio of voice and data services in this country. It is paying special attention to the exploitation of the growth potential, particularly in the data and Internet sector. Telefónica O2 Czech Republic operates the largest fixed and mobile network including a 3rd generation network, CDMA (for data), and UMTS, enabling voice, data and video transmission. Telefónica O2 Czech Republic is also a notable provider of ICT services.
About Telefónica Europe
Telefónica Europe is a business division of Telefónica comprising mobile, fixed, and DSL operations in the UK, Ireland, the Isle of Man, Germany, the Czech Republic, and Slovakia. With the exception of Isle of Man, all the operating businesses use 'O2' as their consumer brand. Telefónica Europe also has 50% ownership of the UK and Irish Tesco Mobile and German Tchibo Mobilfunk joint venture businesses. Telefónica Europe is headquartered in Slough, UK, and has 49 million mobile and fixed customers.
About Telefónica
Telefónica is one of the world’s largest telecommunications operators by market capitalisation. Its activities are centred mainly on the fixed and mobile telephony businesses, while its broadband business is the key growth driver underpinning both. It operates in 25 countries and has a global customer base of 260 million. Telefónica’s growth strategy is focused on the markets in which it has a strong foothold: Spain, Europe and Latin America. Telefónica is a 100% private sector company with its shares listed in Madrid and other stock exchanges and more than 1.5 million individual shareholders.
