Record growth: half a million customers are using O2 NEON and O2 [:kůl:] tariffs
Apr 30, 2009
Popularity of O2 NEON and O2 [:kůl:] tariffs is extraordinary. A continuously growing number of customers confirms this. Merely a year after being introduced to the market, over 500,000 customers are using them.
Owing to the opportunity of unlimited calling or texting as part of their tariff without any other fees, O2 NEON and O2 [:kůl:] tariff users make, on average, 40% more calls than other O2 tariff users. Unlike various special offers, the unlimited benefits comprise a permanent part of the tariff and customers don't even lose them after a set period of time has expired. It is possible to use these benefits at any time, regardless of whether the free units included in each of the tariffs have been used up.
"Customers using the O2 NEON and O2 [:kůl:] tariffs mainly appreciate their simplicity and comprehensibility. They don't have to constantly keep an eye on the number of minutes they've called or messages they've delivered - with these tariffs they can call and text without limits. For instance, after the first three months of this year, O2 NEON customers made 100 million minutes of calls for free. O2 [:kůl:] customers have sent over 20 million SMS messages per month," says Jan Karas, Director of Segment Marketing, Telefónica O2.
O2 NEON tariffs are offered in a total of six variants. The top tariff enables unlimited calling to all mobile and fixed-line numbers in the Czech Republic for one monthly fee. With each of the tariffs, in addition to tariff benefits, customers also get free units that they can use for calling or texting, depending on their selected tariff, at any time to networks of their choice.
TheO2 [:kůl:] tariff is for all young customers up to 26 years old. Its main benefit is free unlimited texting to O2 mobile numbers for the entire duration of tariff usage. In addition to this, the monthly fee of this tariff also indcludes 60 minutes of free calling to numbers in all networks, while having unused minutes transferred to the following month.
Contacts
Martin Žabka
Spokesperson
Telefónica O2 Czech Republic, a.s.
public.relations.cz@o2.com
tel: 800 163 342 (800 1 media)
About Telefónica O2 Czech Republic
Telefónica O2 Czech Republic is a major integrated operator in the Czech Republic. It is now operating more than seven million lines, both fixed and mobile, making it one of the world’s leading providers of fully converged services. The organization offers the most comprehensive portfolio of voice and data services in this country. It is paying special attention to the exploitation of the growth potential, particularly in the data and Internet sector. Telefónica O2 Czech Republic operates the largest fixed and mobile network including a 3rd generation network, CDMA (for data), and UMTS, enabling voice, data and video transmission. Telefónica O2 Czech Republic is also a notable provider of ICT services.
About Telefónica Europe
Telefónica Europe is a business division of Telefónica comprising mobile, fixed, and DSL operations in the UK, Ireland, the Isle of Man, Germany, the Czech Republic, and Slovakia. With the exception of Isle of Man, all the operating businesses use 'O2' as their consumer brand. Telefónica Europe also has 50% ownership of the UK and Irish Tesco Mobile and German Tchibo Mobilfunk joint venture businesses. Telefónica Europe is headquartered in Slough, UK, and has 49 million mobile and fixed customers.
About Telefónica
Telefónica is one of the world’s largest telecommunications operators by market capitalisation. Its activities are centred mainly on the fixed and mobile telephony businesses, while its broadband business is the key growth driver underpinning both. It operates in 25 countries and has a global customer base of 260 million. Telefónica’s growth strategy is focused on the markets in which it has a strong foothold: Spain, Europe and Latin America. Telefónica is a 100% private sector company with its shares listed in Madrid and other stock exchanges and more than 1.5 million individual shareholders.
